Category: Marketing

The Ultimate Guide to Effective Indoor Signage for Offices

Whether you operate a restaurant, spa and wellness center, hotel, gym or any other business establishment in the Greater Toronto Area, there is no doubt that a well-designed interior signage will help boost customer satisfaction, grow your brand’s visibility, establish your company’s authority and convert passersby into loyal customers. However, choosing the right indoor signs can be confusing as they...

Eco-Friendly Promotional Materials – How Digital Printing Leads the Way

A growing number of zoos are choosing to prioritize sustainability and conservation in their promotional merchandise offerings. This is a great way to attract eco-conscious consumers and align the organization with their values. But not all merchandise is created equal when it comes to eco-friendliness. In fact, many brands use the “eco-friendly” label as a marketing strategy without actually embracing...